Discovering Insadong: An Expat Love Affair
I’m excited to share my love affair with Insadong. In this post, you'll find out why I've visited this spot so many times and why it's one of my favorite neighborhoods in South Korea. Let's dive in!
The Charm of Insadong
On a warm afternoon, my friend Immy and I hopped on Line 3, heading towards Anguk station. After a short walk, we saw a cat dart off and hide, a small but charming moment that marked our arrival onto the cobblestones of Insadong street. This neighborhood, which I've visited at least four or five times, always feels magical.
Insadong is a treasure trove of art galleries, sculptures and charming shops selling everything from teapots to handcrafted glasses. One of my favorite stores offers high-quality backpacks and purses, all for just 10,000￦ (around $7).
A Rooftop Retreat
Our destination that day was Le Franc rooftop, a favorite spot for meeting friends. We were gathering to say goodbye to our friend Veronica, who was leaving Korea soon. The rooftop was alive with laughter and the clinking of wine glasses as we celebrated amidst the warm glow of the afternoon sun.
Le Franc is part of an art gallery, occupying the top two floors. The main level a zen-like oasis, showcases a wide selection of wines and indoor seating for those preferring to dine inside. The rooftop, offers a perfect spot to soak in the sun and enjoy the view during the day. At night, the rooftop transforms into a glowing haven with illuminated furniture, providing a beautiful backdrop for the sunset and a panoramic view of Insadong.
Le Franc rooftop at night Insadong, Seoul
One thing I've noticed at this particular location, is when it's warm to hot, many locals prefer to stay indoors until it cools off. This often leaves the rooftop at Le Franc almost exclusively to us, reveling in the sunshine and warm weather. The food, though a bit pricey, is delightful, with a variety of drinks including smoothies and, of course, wine – my go-to choice.
Culinary Gems and Traditional Delights
After our rooftop fun, Immy and I headed to Maru Natural Kimbap for a quick bite. This small establishment is known for its incredible food, despite the occasional stressed-out demeanor of the woman running it. The tofu "buffalo wings" are a must-try, and every dish on the menu, from kimbap to mandu, is consistently delicious.
As night fell, we walked Veronica to her station, weaving through alleys that felt incredibly safe, a stark contrast to what I would expect in the US. These alleys are lined with restaurants and vendors, creating a welcoming atmosphere.
During our stroll, we stumbled upon Bloom Pub, or 꽃 피는 산골, which translates to Blooming Mountain Valley. This place quickly became a favorite with its amazing jeon (Korean pancake) and makgeolii (rice wine). The traditional decor and cozy ambiance made us feel like we had stepped back in time.
Kimchi pancake and makgeolli at Bloom Pub
So Much to Offer
I hope you enjoyed this glimpse into my love affair with Insadong. Insadong street in Jongno-gu, Seoul, is a blend of old and new, bustling with life. From the rooftops of Le Franc to the quaint corners of Bloom Pub, every visit uncovers new experiences and hidden treasures.
Until Next Time…
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